LifoPlus Home
The First Loofah Kitchen Sponge is here!
​A new, innovative product that comes as a natural continuation of our company's 60-year history. Made of Loofah, a plant-based product grown with love and respect for nature. The new LifoPlus Home kitchen sponge is 100% biodegradable, with zero footprint on the planet. It does not leave any microplastics on the dishes or in the water and breaks down naturally.
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Cleans effectively
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Non scratching
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2X times more durable than common sponges
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Protects our health
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The Kitchen Sponge You Can Trust
Clean Dishes, Clean Planet!
Corporate Philosophy
The establishment of Flax was an initiative of grandpa, Vasilis Vavvas and his associates in order to hold business in the field of personal care. Stimulation of consumers, expansion of horizons, product evolution, team-work and extroversion were, and still are, the main core of Flax' philosophy.
EVERY SUMMER HAS A STORY:
Using a complete beauty routine in the summer means taking care of your beauty.
Summer is a magical season, but it can be challenging for your skin health.
Moisturizing, protecting it from the sun, using lightweight products for the season: if you adopt adequate summer skincare, your skin will thank you for the attention you dedicate to it, showing you its best during these weeks of sun, sea, and fun.
Our Vision
“What ultimately makes sense in life is the uphill. Only this way you become better, overcome your fears and can finally
stand on your own feet”.
- Tassos Vavvas, Flax Owner & CEO
